Eyewear is no longer just a necessity—it’s a statement. In 2025, influencers are playing a major role in shaping eyewear trends, blending fashion with eye health education. From optometrists using their platforms to spread awareness to major tech collaborations redefining what glasses can do, let’s explore the most popular eyewear worn by today’s biggest influencers.

Dr. Jennifer Tsai (@drjenandjuice) – The Intersection of Fashion and Eye Health

Manhattan-based optometrist Dr. Jennifer Tsai has become a go-to source for all things vision and style. With over 280,000 Instagram followers and 219,000 on TikTok, she’s redefining eyewear as more than just a vision correction tool. Dr. Tsai frequently showcases sleek, minimalist frames—think thin titanium rounds and subtle cat-eye silhouettes—that reflect both professionalism and modern elegance. She often collaborates with eyewear brands that prioritize eye health innovations, such as blue light-filtering lenses and UV protection coatings.

Dr. Kevin Stieb (@tiktokeyedoc) – Educating Through Humor and Style

Known for his engaging and humorous approach to eye care, Oklahoma-based optometrist Dr. Kevin Stieb has gained over 152k followers on TikTok. He frequently sports bold, thick-rimmed acetate frames that make a statement while maintaining a professional and approachable look. His eyewear choices reflect his personality—fun, expressive, and functional—perfectly aligning with his content that educates audiences on eye health in an entertaining way.

Meta’s Ray-Ban Stories Campaign – The Future of Smart Eyewear

Meta’s collaboration with EssilorLuxottica has revolutionized the eyewear industry with ‘Ray-Ban Stories’—smart glasses designed for hands-free video/photo capture and open-ear audio. This campaign leverages influencer marketing, featuring content creators who highlight both the stylish and functional aspects of these glasses. The fusion of technology and fashion has positioned smart eyewear as a must-have accessory for digital creators, seamlessly integrating style with innovation.

What These Trends Mean for the Eyewear Industry

Influencers are no longer just wearing glasses; they are shaping consumer preferences by blending fashion with functionality. Their choices emphasize the importance of eyewear as a lifestyle product—one that enhances both vision and personal expression.

For brands like Allegiant Eyewear, staying ahead means embracing both timeless craftsmanship and modern innovation. Whether it’s lightweight titanium frames that exude sophistication or bold acetate designs that make a statement, the eyewear industry continues to evolve under the influence of trendsetters who see glasses as more than just a necessity.

Are You Ready to Find Your Perfect Pair?
Explore Allegiant Eyewear’s latest collection, inspired by the most stylish and health-conscious influencers of today.