Privacy Policy

Privacy Policy

Last Updated: 5/1/25

Allegiant Eyewear ("we", "us", or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your information when you visit or make a purchase from our website.

1. Personal Information We Collect

When you visit our site, we automatically collect certain information about your device, including:

  • IP address

  • Browser type and version

  • Time zone

  • Cookies installed on your device

  • Pages viewed and time spent on the site

When you place an order or attempt to make a purchase, we collect the following:

  • Name

  • Billing and shipping address

  • Payment details (encrypted and processed securely via Shopify)

  • Email address

  • Phone number

We refer to this data as “Order Information.”

2. How We Use Your Information

We use your personal information to:

  • Process your orders and payments

  • Communicate with you about your order or inquiries

  • Provide you with order updates, offers, and promotions (if subscribed)

  • Prevent fraudulent transactions

  • Improve your experience on our website

3. Sharing Your Information

We share your information with third parties to help us run our business. These include:

  • Shopify – Our e-commerce platform provider

  • Payment providers – Such as Shopify Payments, PayPal, etc.

  • Shipping partners – To fulfill and deliver your orders

  • Marketing tools – If you opt-in to our newsletter or promotional messages

We do not sell or rent your personal information.

4. Targeted Advertising and Analytics

We may use tools like Facebook Pixel or Google Analytics to understand how you use our site and to provide relevant ads. You can opt out of targeted advertising here:

You can also opt out through the Digital Advertising Alliance: optout.aboutads.info

5. Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you

  • Request that we correct or delete your data

  • Withdraw consent or restrict how we use your information

To exercise your rights, please contact us at [Insert Email Address].

6. Data Retention

We retain your order information for our records unless and until you request its deletion.

7. Cookies

We use cookies to improve your browsing experience and analyze site traffic. You can manage your cookie preferences through your browser settings.

8. Security

We use secure servers and SSL encryption to protect your data. Payment information is handled securely by Shopify and our payment partners.

9. Third-Party Links

Our site may include links to other websites. We are not responsible for the privacy practices of those sites.

10. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or for legal reasons. Please check this page periodically.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

Email: customerservice@allegianteyewear.com