Heather Anderson is the founder of So Heather, a Dallas-based lifestyle platform dedicated to empowering women to look and feel confident at every stage of life. With over a decade of experience as a personal stylist and a thriving online presence, Heather has become a trusted voice for women seeking chic, effortless, and age-inclusive fashion inspiration.So Heather | Dallas Fashion Blogger+2Bloggers Database+2So Heather | Dallas Fashion Blogger+2

What began as a personal styling business in 2010 blossomed into a widely followed blog in 2012, and later, a YouTube channel in 2019. Through these platforms, Heather shares curated outfits, beauty tips, and lifestyle advice aimed at helping women express their unique selves—both inside and out. Her mantra?So Heather | Dallas Fashion Blogger+1So Heather | Dallas Fashion Blogger+1

“Our confidence will forever be our most valuable accessory—wear what you love and what makes you feel your best, and watch your confidence shine through!” So Heather | Dallas Fashion Blogger+2So Heather | Dallas Fashion Blogger+2So Heather | Dallas Fashion Blogger+2

A mother and style enthusiast in her 40s, Heather believes that looking stylish doesn’t mean sacrificing comfort or authenticity. She advocates for a balanced approach to fashion—avoiding extremes like trying too hard or dressing too conservatively. Instead, she champions a timeless, polished, and approachable aesthetic that resonates with women of all ages.So Heather | Dallas Fashion Blogger

At Allegiant Eyewear, we’re thrilled to collaborate with Heather to bring you stylish, high-quality eyewear that complements her philosophy of confidence and individuality. Whether you're looking for bold frames to make a statement or classic designs for everyday wear, Heather's curated selections are here to help you see—and be—your best self.

Explore Heather's picks below and discover eyewear that empowers you to look and feel your best.